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Social impact, a lever of change for companies and non-profits


RECORDINGS (in Spanish)


Madrid, May 29th 2024 – The event ‘Measuring social impact: a value bet‘ brought together more than 30 private and non-profit organizations.

During the conference, promoted by MAS Business (with the support of Ferrovial, the Grupo LBG España and the ONLBG Technical Committee), speakers from Ferrovial, Agbar, BBVA, CaixaBank Dualiza and Iberdrola presented their experiences and practical cases of social impact measurement.

Carmen Piñán (Deputy Director of Social Action, Agbar) and María Pi Maymó (Head of Governance and Reporting of Social Action, Agbar) shared data on the social projects measured by Agbar.

Carlos Ruano (Project Manager, CaixaBank Dualiza) examined the measurement of social impact in its activities within Dual Professional Training, an activity promoted by this institution.

At the round table ‘The value of measuring corporate social impact’ – moderated by Ricardo Navas (Head of CSR Programs, Ferrovial) -, Cristina Moral (Corporate Responsibility Manager, Ferrovial), Lidia del Pozo (Director, Inclusive Growth & Community Investment – Sustainability, BBVA) and Thaïs Otero (ESG – Global Head of Non-Financial Information Reporting, Iberdrola) highlighted four points that are common to their industries:

  • The importance of differentiating between negative and positive impacts and, once identified, valuing them and associating them with the risks and opportunities they generate in the companies themselves.
  • The relevance of linking measurement and reporting with social objectives and the resources allocated to them.
  • The great progress made by companies in integrating social aspects into their stakeholder relations, as a means to generate social value.
  • The main challenge of social impact measurement is data; standardization and digitization are essential to obtain this information and to manage it.

According to Victor Manz (Impact Director, MAS Business): “Organizing this event and having these leading companies and their experts as speakers has been both a great challenge and a success.
Listening to the experience of Representatives of such diverse sectors (such as utilities, finance and infrastructure), who shared their vision, knowledge and future objectives with us, was a pleasure.
We were able to reflect on the difficulties of managing and measuring the impact on organizations and on the importance of capturing the data to put it in value.
In addition, different visions and maturity levels were shared, in reference to social and community impact.”